I find this quote to be interesting, and kind of true. It may be strange coming from a designer of websites to agree with Mr. Picasso, but I believe that great design is a product of process, doodling, and exploration. While computers are valuable tools, they do not replace the importance of the handwritten word or sketch.
Here I made sketches of logo ideas, and labeled the attributes for each design.
My sketches are a simple and orderly. However, if you want to truly be impressed, go to http://www.moleskineus.com/moleskine-stories.html. I am amazed and inspired by the artwork of others. I often wish I had more time to just sit in a coffee shop and sketch.